As part of the company's evolution from offering telehealth services to becoming a full HMO, we started an exploration of new logo options for Antidote Health, aiming to capture the essence of the brand's identity and mission in a visually compelling and innovative manner.

After a thorough evaluation, a strategic decision was made to retain our initial logo. However, in line with the company's evolving identity, adjustments were made to enhance the brand's visual appeal.

Recognizing the need for a more vibrant and contemporary color palette suitable for a digital product, we made some adjustments. We uplifted and extended the palette - tweaked the saturation and shades while maintaining the integrity of the same basic colors.

Another step we took to achieve a more cohesive look and feel was using only one font. Previously using four different fonts for various purposes created inconsistency and clutter. The decision to adopt a single font aimed to enhance visual coherence and create a more unified and polished appearance across all platforms.

Another decision we made in this process was to move away from generic and somewhat outdated stock illustrations and begin creating our own in-house illustrations. This approach allowed us to infuse a fresh and tailored look that aligns more precisely with our needs, contributing to a more contemporary and engaging visual language.

Here are a few examples showcasing the implementation of these changes.